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End User Licence Agreement

Version 2026-09-18.3. Last updated 18 September 2026.

This is the agreement between you and ForwardX Ltd, a company registered in England and Wales (company number 14890762), registered office 61 Bridge Street, Kington, England, HR5 3DJ, which runs ColdCall Simulator ("we", "us"). Read it before you use the service. By ticking the box and pressing "I agree", you accept it. If you use ColdCall Simulator for a company, you confirm you are allowed to accept it for that company.

1. Your licence

We give you a personal, non-exclusive, non-transferable licence to use ColdCall Simulator to practise your own sales calls, for as long as you keep to this agreement. The licence can be withdrawn if you break it.

An account is for one person. Do not share your sign-in. Agencies and teams who want it for their callers need an agency licence.

2. What the service is, and what it is not

You make practice calls to prospects played by artificial intelligence. Every prospect, name and company is invented. Any resemblance to a real person or business is a coincidence.

Your scores, the coach's corrections and the rewritten calls are produced automatically. They are training opinions. They are not legal, compliance, financial or professional advice, and we do not promise that using the service will win you any sale, meeting or income.

You alone are responsible for your real calls, including the law that applies to them where you and the people you ring are (for example the Telephone Preference Service, PECR and data protection law in the UK, and their equivalents elsewhere).

3. What you must not do

Do not use the service for anything unlawful, abusive, harassing or hateful. Do not put other people's personal data, or anything confidential you are not allowed to share, into your profile or your calls.

Do not copy, resell, rent or sub-license the service; do not scrape it or drive it with bots; do not reverse engineer it or try to extract the instructions behind its prospects or coach; and do not use it to build a competing product.

4. What you say and enter

What you type and what you say on a call stay yours. You allow us to process them only to run the service for you: to turn your speech into a written transcript, score it, coach you and create your practice prospects. We keep the transcript, not a recording of your voice. The Privacy Policy explains this in full, and how to download or delete everything.

5. Your free call, paid minutes and refunds

You get one free call, once per person. It can run up to five minutes. A call that drops in the first seconds, or on which we cannot hear you, does not count. Opening more accounts to get another free call is not allowed.

Paid minutes are bought in advance in packs, only go down while you are on a call, and do not expire while your account is open. Prices are shown before you pay and are in US dollars.

If you are a consumer, you have a legal right to cancel a purchase within 14 days. You ask us to make your minutes available straight away, so minutes you have already used are not refundable; if you cancel within 14 days we refund the unused minutes from that purchase. Apart from that, and from anything else the law requires, payments are not refundable. Deleting your account gives up any unused minutes.

6. Availability and changes

We work to keep the service running, but it is provided as it is and as available. It depends on other companies' AI and voice services, which can be slow or unavailable. We may change, add or remove features. If we withdraw the service entirely we will refund unused paid minutes.

We may suspend or close an account that breaks this agreement or puts the service or other people at risk.

7. Who owns what

ColdCall Simulator, its software, prospects, coaching text, scoring method, book, name and logo belong to us or our licensors. This agreement gives you a right to use them, not ownership of them.

8. Our responsibility to you

Nothing in this agreement limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law does not allow us to limit. If you are a consumer, your statutory rights are not affected.

Otherwise, we are not liable for loss of profit, sales, business, contracts or goodwill, or for any indirect or consequential loss; and our total liability to you in any twelve months is limited to the greater of the amount you paid us in that period and one hundred pounds.

9. Ending this agreement

You can stop using the service and delete your account at any time from your profile page. We can end this agreement if you break it. Sections 2, 3, 7, 8 and 10 continue after it ends.

10. Law, changes and contact

The law of England and Wales applies, and its courts decide any dispute. If you are a consumer living elsewhere in the UK or in the EU, you keep the protection of the mandatory laws of the place you live and may bring a claim there.

If we change this agreement in a way that matters, we will show you the new version and ask you to agree again before your next call.

Questions: buildova@buildova.io or 01423 227770.

See also our Privacy Policy and Terms.